Handling Online Reviews to Secure Your Medical Brand Identity in the Healthcare Industry

The global pandemic is still in full swing with extended lockdowns in place. In connection to this, businesses nowadays thrive online rather than a brick-and-mortar alternative expanding through the medical profession. Healthcare reputation management is essential in securing a successful medical brand identity. Reputation management is a marketing resource designed to improve a health care professional’s online visibility. It ensures a proactive approach in handling reviews, humiliating incidents, bad media dealings, and malpractice lawsuits. These threats can tarnish a professional’s reputation that may incur financial losses, which eventually leads to a full-blown crisis. Thus, good online reputation management for your brand is valuable.

Every doctor or medical practitioner should care about their online reputation. The number of appointments and calls is inversely proportional to the number of bad press coverage and negative reviews a doctor has online. The lesser poor feedback there are online, the more profitable the practice is. Below are key insights on handling online reviews for a stable medical brand identity in the healthcare industry.

Create a healthcare reputation management profile for your practice

In the advent of online consultations, a website for your practice serves as your business card. Upon appointment confirmation of patients, they have certainly researched about you online. 

Your online profile and website serve as your resume to your patients. The profile tackles doctor’s specialization, values, and testimonies. Furthermore, it speaks of the quality of your professional services before a client books that appointment.

Open your medical practice online through a blog

Investing in web hosting for blog content creation is a worthwhile investment. It is an online space you can actively control, which allows a medical practitioner to communicate with patients through expertise content. In addition, a medical blog, when executed correctly, works as an advertisement to bring in more clients, increase the frequency of business and garner high rankings in search engine results.

Visibility on major social media sites

A well-thought and consistent social media activity positively impact search engine results. A successful social media component works in two way – it buries negative online reviews and allows interaction with over a billion users of Facebook, Instagram, and LinkedIn. A very effective reputation management campaign is a powerful social media profile with consistent and informative posts to boot.

Be active online

A robust online reputation management campaign is visibility and relevance. Activity on question and answer (Q&A) websites and message boards within the doctor’s expertise can significantly increase search rankings. Quora is one of the most popular Q&A sites online. It is accessible to anyone and a perfect platform for medical practitioners to share technical knowledge and contribute to the community. 

The world of YouTube

YouTube is one of the most popular search engines in the world. It has a feature of custom URL creation that can be the doctor’s name. This feature is favorable in search engine optimization techniques, once the URL acquires backlinks it will rank in search results. Video content creation is one of the best ways to engage patients and showcase a doctor’s profile.


Medical profile creation on directories and social media sites for doctors is an efficient way to secure an online reputation. These platforms encourage collaboration and provide a safe space for medical practitioners to safeguard their practice against fraudulent reviews and complaints. These directories allow profile creation, messaging boards, legitimate healthcare news posts, and provide review sites. It is another way for doctors to increase their footprint online apart from a basic Google listing.

These online management reputation guides can ensure a positive medical identity, build clientele and establish patient frequency. However, it does not happen overnight; it takes perseverance to be relevant and visible. In the digital age, online reputation is everything. A doctor’s expertise, positive patient journey, and solid thought leadership must encompass his online profile.